A problem-solving UX Designer
HI, I’M ADA
I’m a UX designer who’s passionate about design-led thinking. I’m a process-driven person who aims to solve problems and bring innovative concepts to life. I enjoy collaborating to create quality experiences and constantly improve my skills & workflow. I’m organized and have a keen eye for detail, get in touch with me to work together!
PROJECTS
Portfolio of Work
Branding and Website Design for Consulting Firm
EZDynamic
EZDynamic is a management consulting firm that needed an innovative and dynamic brand and website design. Their target audience is decision-makers at financial firms. The logo was designed using bold colors and structured shapes that overlap. Style tiles, wireframes, mockups, and a prototype were created through the website design process. The website was developed on WordPress using the Divi Builder and best practices for SEO were followed.
Website Design for Independent Author
RICHARD ABRAMSON
Designed and developed the author’s website for the launch of his first book to be distributed through Amazon. Created mood boards to narrow down the design direction, made Style tiles for UI elements, typography and imagery. Designed wireframes based on the information architecture agreed upon in collaboration with the client. Created mockups and developed the site in WordPress.
Branding and Stationery of a Financial Company
FINANCIAL HORIZONS
Financial Horizons was looking to redesign their branding. They wanted to showcase the brand values they were incorporating during their business transformation. The brand logo and guide were designed using colors and shapes reflecting the ethics of the company.
User Experience (Wireframes, Mockups) & Logo Design
KULO
Designed print material for YoutubeNextUp Mumbai. Studied YouTube’s branding and style in order to remain on brand. Worked with the production team to identify requirements, inspected the location to decide where signages will be placed.
User Experience (User flows, Wireframes, Mockups)
ARBUDA
Redesign of Arbudausa.com to deliver a better user experience. Designed the flow of the website, created wireframes for all the pages. Designed style tiles out of which the client selected the look and feel for the website on the basis of which I designed the UI.
User Experience (Wireframes, Prototype)
VOLUNTEER MANAGEMENT SYSTEM
Designed wireframes for a Volunteer Management System. These were based on the feature document and information architecture. Prototyped the layouts so that stakeholders and test users could navigate through the wireframes to get a better understanding of the features and functionalities.
Branding (Brand Guide, Style Tiles)
AB TARGETING PERFORMANCE
Designed Abtargetingperformance.com’s branding. Presented style tiles to the client. The brand guide and the website design was based on the selected style tile. Overlooked the creation of the brand guide and tweaking of the website template to match the style of the brand.
Print Design (Brochures, Banners, Signs)
YOUTUBE NEXTUP MUMBAI
Designed print material for YoutubeNextUp Mumbai. Studied YouTube’s branding and style in order to remain on brand. Worked with the production team to identify requirements, inspected the location to decide where signages will be placed.
Email Marketing (Workflows, Content, Landing Pages, Mailchimp)
ESSENTIAL NEED
Designed workflows for EssentialNeed.org’s email marketing campaigns. Designed email templates and landing pages as well. Was required to write content and run email campaigns through Mailchimp with an aim to increase donations.
Website Re-design of a B2B Company
EXO EDGE
Redesigned Exo Edge’s website to meet the requirements of the client. Restructured their content to highlight the services provided. Created different style tiles, optimized the wireframes and the strategy for their website. Handed over the responsive website and inducted the client onto the CMS for easy access.
ABOUT ME
Creativity Lies In The Process
I always thought I could be the kind of artist who would just pick up a brush and face a blank canvas and create something beautiful without thinking about it twice. Until I realized that that almost never happens. Even with real artists.
I started to approach all creative work from a logical point of view. This method of planning and following a process has not only helped me churn out better work but also actually finish the art projects I would pick up.
EXPERIENCE
Professional Experience
UX DESIGNER AT REDALKEMI
February 2017 – Present
Worked on projects that ranged from UX design, brand design, to email marketing. Produced wireframes, style tiles, brand guides, user flows, mockups, sitemaps etc. Coordinated with clients on project updates, deliverables and approvals. Collaborated with designers and web developers through the design and development process. Introduced new tools to improve the teams workflow and creative process.
FREELANCE DESIGNER
July 2015 – February 2017
Worked on Kulo, a start-up for which I designed an app’s front-end UI, and logo. Created wireframes and designed the app using material design. Did print design for YouTube NextUp Mumbai. Designed brochures, banners, signs and wayfinding. Also worked on projects that were collaborative in nature and required me to work with a team. Explored different design form through a variety of projects.
ANA[B]LOG
Read about my offline creations
The Bullet Journal Method: What is it and how it works
I’ve always had a fascination for notebooks, stationery and lists. If there’s anything I can make a list for, I will. Need to go shopping at the mall? Make a list. Need to pack for a...
How to Paint an Outdoor Lettering Mural
Just as the entire world was going into a lockdown due to the COVID-19 outbreak, I got a chance to return to my studio after months. I hadn't painted a wall in a while and a series of events led me...