PROJECTS

Portfolio of Work

Website Design for Independent Author

RICHARD ABRAMSON

Designed and developed the author’s website for the launch of his first book to be distributed through Amazon. Created mood boards to narrow down the design direction, made Style tiles for UI elements, typography and imagery. Designed wireframes based on the information architecture agreed upon in collaboration with the client. Created mockups and developed the site in WordPress.

Branding and Stationery of a Financial Company

FINANCIAL HORIZONS

Financial Horizons was looking to redesign their branding. They wanted to showcase the brand values they were incorporating during their business transformation. The brand logo and guide were designed using colors and shapes reflecting the ethics of the company.

User Experience (Wireframes, Mockups) & Logo Design

KULO

Designed print material for YoutubeNextUp Mumbai. Studied YouTube’s branding and style in order to remain on brand. Worked with the production team to identify requirements, inspected the location to decide where signages will be placed.

User Experience (User flows, Wireframes, Mockups)

ARBUDA

Redesign of Arbudausa.com to deliver a better user experience. Designed the flow of the website, created wireframes for all the pages. Designed style tiles out of which the client selected the look and feel for the website on the basis of which I designed the UI.

User Experience (Wireframes, Prototype)

VOLUNTEER MANAGEMENT SYSTEM

Designed wireframes for a Volunteer Management System. These were based on the feature document and information architecture. Prototyped the layouts so that stakeholders and test users could navigate through the wireframes to get a better understanding of the features and functionalities.

Branding (Brand Guide, Style Tiles)

AB TARGETING PERFORMANCE

Designed Abtargetingperformance.com’s branding. Presented style tiles to the client. The brand guide and the website design was based on the selected style tile. Overlooked the creation of the brand guide and tweaking of the website template to match the style of the brand.

Print Design (Brochures, Banners, Signs)

YOUTUBE NEXTUP MUMBAI

Designed print material for YoutubeNextUp Mumbai. Studied YouTube’s branding and style in order to remain on brand. Worked with the production team to identify requirements, inspected the location to decide where signages will be placed.

Email Marketing (Workflows, Content, Landing Pages, Mailchimp)

ESSENTIAL NEED

Designed workflows for EssentialNeed.org’s email marketing campaigns. Designed email templates and landing pages as well. Was required to write content and run email campaigns through Mailchimp with an aim to increase donations.

Website Re-design of a B2B Company

EXO EDGE

Redesigned Exo Edge’s website to meet the requirements of the client. Restructured their content to highlight the services provided. Created different style tiles, optimized the wireframes and the strategy for their website. Handed over the responsive website and inducted the client onto the CMS for easy access.

Web Design (Mock Ups, User flows)

K-VAR

Designed k-var.com’s ecommerce website. Created wireframes and mockups. Came up with a flow for the check-out process where items in the cart had to be checked for delivery constraints and  to identify the FFL dealer nearby to whom the items could be delivered.

ABOUT ME

Creativity Lies In The Process

I always thought I could be the kind of artist who would just pick up a brush and face a blank canvas and create something beautiful without thinking about it twice. Until I realized that that almost never happens. Even with real artists.

I started to approach all creative work from a logical point of view. This method of planning and following a process has not only helped me churn out better work but also actually finish the art projects I would pick up.

EXPERIENCE

Professional Experience

UX DESIGNER AT REDALKEMI

February 2017 – Present

Worked on projects that ranged from UX design, brand design, to email marketing. Produced wireframes, style tiles, brand guides, user flows, mockups, sitemaps etc. Coordinated with clients on project updates, deliverables and approvals. Collaborated with designers and web developers through the design and development process. Introduced new tools to improve the teams workflow and creative process.

FREELANCE DESIGNER

July 2015 – February 2017

Worked on Kulo, a start-up for which I designed an app’s front-end UI, and logo. Created wireframes and designed the app using material design. Did print design for YouTube NextUp Mumbai. Designed brochures, banners, signs and wayfinding. Also worked on projects that were collaborative in nature and required me to work with a team. Explored different design form through a variety of projects.

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